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Top CBD Trends for 2020

By January 23, 2020 No Comments

What are the top CBD trends for 2020? Industry experts have made a few predictions. Some of the trends are continuing or increasing from 2019. A way that you’re already using CBD may be trending in 2020. One thing’s for sure – the ways to use CBD are continuing to increase as new companies bring innovation and creativity to this rapidly expanding industry.

Here’s a few top CBD trends for 2020 to keep your eyes open for.

CBD Prerolls

You’ve likely seen or have purchased cannabis prerolls from medical and adult use dispensaries. CBG prerolls are also going to be getting more attention in 2020, but what about CBD prerolls? Yes, one of the CBD trends for 2020 will be CBD prerolls. There are hemp strains and specifically-bred cannabis strains that are high-CBD, low-THC or are hemp-compliant CBD with no more than 0.3% THC.

The strains should be listed since there are a variety of CBD strains available these days. What is a benefit of a CBD preroll? Inhaling CBD is one of the faster delivery methods with the highest bioavailability. As we’ve explained in previous articles, bioavailability refers to the amount of a substance that actually becomes available to the body.

The bioavailability range of inhaled CBD is 34% to 56%.

One reason the bioavailability is higher is because your lungs are able to deliver the cannabinoids from the vapor to your bloodstream directly. This means that your body receives more of the CBD. Inhalation also delivers CBD to your body in 2 ways – through the lungs and the mouth. Your mouth is also able to absorb and distribute a small portion of the inhaled CBD vapor.

Hemp Farms Owned by Brands

Much of the CBD industry purchases their CBD oil from independent hemp farmers. Canna Trading Co. carefully chooses the hemp farmers that we work with. It is a must that we select only the highest quality, organically grown hemp for the cleanest and purest hemp CBD extract possible. One of the CBD trends for 2020 is expected to be, more brands applying for hemp cultivation licensing. Brands, like some cannabis brands, are seeing the benefit to growing their own plants.

As more brands start to obtain the necessary licensing and planting their own hemp, it allows them to be a full-service, farm to consumer CBD brand. Is it necessary in this industry? Not so much, but it could be attractive to some demographic groups that prefer “craft” products.

There are benefits and drawbacks of this. One drawback is losing an entire crop because the plants test too high in THC. Let’s take Arizona for example. It was recently reported that 41% of the state’s hemp crops have to be destroyed because they tested too high in THC concentration. Yes, this can happen. Hemp can contain more than 0.3% THC. Federally, it’s only legally allowed to be called hemp and used for distribution if it contains 0.3% THC.

The benefits of CBD brands growing their own hemp is maintaining the availability of specific strains of hemp for specific products as well as controlling the cultivation practices. As with cannabis, different strains of hemp possess different concentrations of cannabinoids. They also possess varying combinations of cannabinoids. This makes some strains of hemp more desirable than others.

hemp plants

CBD Water

CBD water is already available in many markets across the U.S. This is one of the CBD trends for 2020 that we will see continue to grow. It is expected that the industry will see a variation of options when it comes to CBD water with enhancements such as electrolytes, flavor and potentially even carbonation.

We may expect to see flavored CBD water hit the shelves with natural flavorings and electrolytes or terpenes this year. There have been a few conversations circulating about this and it would be something to try if the ideas do make it to the distribution phases of development.

How do oil and water mix to make CBD water that doesn’t separate? There are two methods – one is adding a powder form of CBD to the water and shaking it up as you would with powdered lemonade, ice tea and juice mixes. The other method is to nanosize the CBD particles so that they’re so small that they do mix with water.

More Flavor Options

The flavor of plain CBD oil isn’t everyone’s favorite. It can have a grassy flavor to it and not everyone enjoys it. CBD brands are seeing that consumers like flavor options. In the CBD industry there are some standard flavor options such as vanilla, peppermint, orange and lemon. Some companies are coming out with flavor combinations like lemon ginger, citrus and berry.

As consumers try more flavors of CBD tinctures, vape and other products, brands may begin to expand their flavored offerings. It’s important to select flavored CBD products that use natural flavors and extracts that are non-alcohol extracted. Alcohol extracted flavorings have an artificial flavor to them. They often leave a bad taste in your mouth. Alcohol extracted flavorings are intended for use in baking and cooked applications – not in their raw state. This is also why you don’t see bakers using extracts much in frosting, glazes and other raw applications – more are starting to use natural flavorings, pasts and purees to keep that artificial flavor out of their goods.

When someone chooses to use CBD, one of the reasons is often – because it’s natural. The ingredients of your CBD products (at least ingested CBD products) should be naturally-derived.

Canna Trading Co. 750 mg Peppermint CBD TinctureStandardization

It’s speculated that it could still take a few years before the FDA has specific, concrete rules and regulations for the CBD industry. Part of this is because there are so many different aspects of this industry from topical products to ingested and inhaled options. Rules for each category need to be made as well as determining limits on milligrams per product (although I really do not see this happening anytime soon), suggested standard doses (also difficult since individual bodies have different needs), processing rules, chemical/pesticide restrictions, packaging rules, distribution rules, food safety rules and so on. It’s a big task. Not all industries are as versatile as the CBD industry.

Some standardization may be put in place with hemp now being recognized as an agricultural crop. Some regulations are being adopted on state levels as the USDA begins to approve proposed individual state regulations are approved. The USDA and FDA may take some tips and hints from individual states as a means of guidance in determining what the final rules for the industry will be.

Closing Thoughts

Many call the use of CBD a “craze” but it really isn’t a craze. These CBD trends for 2020 are on point with the direction that the industry is headed in as it expands, matures and innovation becomes a bigger factor. Are you already using a CBD product that was predicted to be a trend this year? This is going to be a big year for the CBD industry.

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